utm_source
googleIdentifies the platform, site, publication, or list sending the visit.
Free UTM Builder
Create a consistent campaign URL for email, paid search, social posts, and other marketing links.
Correct URL structureParameters are encoded and placed before any page anchor.
Private by defaultThe builder runs in your browser. Your campaign details are not submitted.
Build your campaign URL
Required fields are marked. Your entries stay in this browser and are not submitted to TopLine SEO.
Keep campaign reporting clean
A UTM link is only useful when the same names mean the same thing from one campaign to the next.
- Use the same source and medium names across every campaign.
- Keep values lowercase so analytics tools do not split equivalent traffic.
- Do not add UTM parameters to links between pages on your own website.
- Avoid customer names, email addresses, or other sensitive data in UTM values.
- Test the final link before publishing it in an ad, email, post, or QR code.
What each UTM parameter records
utm_medium
cpcGroups traffic by marketing channel.
utm_campaign
fall-service-promotionConnects related links to one campaign or promotion.
utm_content
blue-ctaDistinguishes creative, placements, or calls to action.
utm_term
local-seo-agencyRecords a paid-search keyword or audience term.
Tracking links are one part of measurement
Use UTM data with landing-page actions, lead quality, and revenue signals to understand which campaigns produce useful outcomes.