Local SEO Case Study: SNS Diner BBQ
Local SEO work for a Las Vegas restaurant, documented with six months of Business Profile views, calls, directions, and website clicks.
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- SNS Diner BBQ
- Market
- Las Vegas, Nevada
- Evidence period
- December 2024 through May 2025
The Business Problem
SNS Diner BBQ needed stronger discovery for restaurant, breakfast, diner, and barbecue searches around Las Vegas.
The practical objective was to turn local discovery into measurable customer actions such as calls, direction requests, and visits to the restaurant website.
Work Completed
Aligned the profile with customer demand
Business information, categories, descriptions, photos, updates, and service details were reviewed around how customers searched for restaurants and barbecue nearby.
Improved location consistency
Local citations and business details were checked for consistent name, address, and phone information across the profile, website, and relevant directories.
Connected the profile and website
On-page content, internal navigation, and the profile destination were aligned so customers could confirm the menu, location, and next action without unnecessary friction.
Measured customer actions
Google Business Profile reporting was used to separate visibility from calls, directions, and website visits during the six-month period shown in the supplied evidence.
What the Evidence Shows
The same profile report records 2,569 direction requests. The search breakdown includes restaurant, food near me, BBQ near me, breakfast, and restaurants near me among the terms that displayed the profile.
These figures are profile views and customer actions reported by Google. Calls and clicks can support business growth, but the screenshots do not show whether every action became a visit, order, qualified inquiry, or sale.
Supporting Screenshots
The screenshots below are reproduced from the supplied case-study material. Captions describe only what is visible in each platform report.
